Episode 98: What is going on in the NBA

The new campaign demonstrates how the NBA has advanced the game, grown its community and impacted culture throughout the league’s storied history.The NBA today unveiled “That’s Game,” its new global brand campaign, which will tip off at the start of the 2021 NBA Playoffs on Saturday, May 22 and continue with the league’s upcoming 75th anniversary season highlighting pivotal moments on-court and beyond, from iconic plays in-arena to the impact players have in the community. The new campaign, created in conjunction with creative agency Translation, demonstrates how the NBA has advanced the game, grown its community and impacted culture throughout the league’s storied history. “That’s Game” will launch with a series of four television spots narrated by Golden Globe and SAG winning actor, filmmaker, musician and activist Idris Elba set to an original composition by Oscar-winning producer Jon Batiste. Renowned Director Emmanuel Adjei (“Black is King” and “Dark Ballet”) directed the spots, which will air globally in 15 languages, with select markets featuring local celebrities as the voices of the campaign. “‘That’s Game’ demonstrates more than just the culmination of play – it’s about the moments that have kept fans connected to the game throughout history and will continue to engage them long into the future,” said NBA Chief Marketing Officer Kate Jhaveri. “We are excited to celebrate the incredible plays that leave us in awe and the impactful community work from players and teams, and we look forward to continuing this storytelling into the 75th anniversary season.” “We are thrilled to partner with the NBA to create ‘That’s Game’ and help tell the story of this game’s impact in culture and around the world both on and off the court” said Jason Campbell, Translation Executive Creative Director. “Every hand that contributed to this work understood that truth, and we are excited to continue unpacking its meaning long into the future.” The :60 brand spot revisits transcendent moments that have inspired communities of fans around the world, including raising a championship trophy, a draftee achieving his dream of playing in the pros, making a pregame fashion statement, elevating a social justice movement and other bigger than basketball moments. Highlights include: