Episode 99: Brand Aura

This episode is all about brand aura, the energy that your brand radiates—or what we might call, its glow. Brand aura also encompasses how that energy is perceived by your audience—their core reaction or feeling when experiencing it. Brand aura is about the images and feelings that a brand provokes. It calls to a consumer's self-identity, their aspiration, and their need to belong. Join me as I discuss the auras of some of my favorite brands and share five steps you can take to glow-up the aura of your brand!   Brand for Good Links Email your thoughts about this episode: [email protected] …or, better yet, leave us a review! Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: www.prosperforpurpose.com/episode-99-brand-aura   Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe