Episode 99: Brief on How long is a downloadable good for?

Send us Fan MailGo ahead and leave your downloadables up forever.Why not? If you have one that is outdated because it was all about COVID talked about the pandemic and the shutdown in the landing page, it's okay. As long as nothing is misleading and someone would know exactly what they were getting if they signed up for it, it isn't hurting anything.If someone magically found that landing page, what does it matter?Last week in my Imperfect Marketing Brief I spoke about the importance of spring cleaning your website and keeping track of that content. Say you have a resources page or an “everything” page where you put all your downloadables and resources to share with the world. At some point, like now, the COVID one isn’t relevant and should be removed from the page. That doesn’t mean we need to take down the landing page. If someone goes scrolling through your Facebook or LinkedIn history they could find the landing page and now it will still come up. There isn’t a need to take down or discontinue your downloadables if you don’t want to.Now, if you update one, feel free to update it with new screen captures or videos or whatever has changed, but it isn’t the end of the world if someone finds that landing page and signs up for your emails. What do you think?  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here