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Episode 99: 公关危机的真相,从罗永浩与西贝,蔡国强与始祖鸟,看品牌如何在风波中重建信任? episode artwork

EPISODE · Oct 17, 2025 · 47 MIN

Episode 99: 公关危机的真相,从罗永浩与西贝,蔡国强与始祖鸟,看品牌如何在风波中重建信任?

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail 在这期《柠檬变成柠檬水》中,我们聊聊品牌在公关危机中的生存与修复。 从罗永浩与西贝的“预制菜之争”,到始祖鸟与蔡国强的“升龙”风波,再到加拿大邮政的罢工事件,主持人俞骅和Poy Zhong邀请市场与传播专家 Dolly Shao 与我们拆解这些热门案例背后的公关逻辑。 当危机来临,品牌该如何回应质疑、重建信任、甚至化险为机? 危机不是灾难,而是一场关于真诚、透明与责任的考验,欢迎大家收听。 请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等,搜寻”柠檬变成柠檬水“。 Support the show Thank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.

Episode metadata supplied by the publisher feed · Published Oct 17, 2025

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Episode 99: 公关危机的真相,从罗永浩与西贝,蔡国强与始祖鸟,看品牌如何在风波中重建信任?

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This episode was published on October 17, 2025.

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