Episode 99: How engaged are your MSP’s staff?

In this week’s episode What gets your staff into work every day – passion or pay? Sometimes it’s a combination but maybe it’s more one than the other. This week Paul helps you identify their motivations, which can make it easier to grow your MSP Also on this week’s show, do you know how to truly measure success every day? Paul has two simple but hugely powerful things you can do to make sure you set the context for measurable success Plus there’s an extremely valuable conversation with Paul’s featured guest, all about improving your email deliverability. And news of a big prize for next week’s 100th episode Featured guest Thank you to Adrian Savage from Deliverability Dashboard for joining Paul to talk about how to improve email open rates. Adrian Savage is a dad, a geek and an entrepreneur. He left the corporate world 10 years ago and now specialises in email deliverability: how to avoid the spam folder and double your open rates. He’s helped many well-known names improve their email performance and is also the founder and creator of Deliverability Dashboard, which quickly and simply shows how well your emails are performing and how you can get even more people seeing and opening your emails. Connect with Adrian on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how engaged your staff are, Paul mentioned Gallup’s Q12 Employee Engagement Survey Thank you to Praveen Ramesh from SuperOps.ai for recommending the book Range: Why Generalists Triumph in a Specialized World by David Epstein The October 12th milestone 100th episode will be sponsored by Datto and will feature a special panel of industry experts including Will O’Neal, Richard Wingfield and Justin Esgar Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to Episode 99 of the show. Here’s what’s coming up for you this week. Adrian Savage: It’s the one biggest behavioural change that people need to make. By having that much higher open rates, you’re going to be helping your overall reputation. Paul Green: We’re also going to be looking at some questions that you can ask your staff to determine how engaged they are at work. None of us want disengaged staff so this is a great way of finding out who’s really engaged and actually who’s actively disengaged. Plus, next week is Episode...