Episode # 99 Interview with George Brown-Vice President of AcuPoll Precision Research

Episode # 99. Today our guest is George Brown - Vice President of AcuPoll Precision Research. George takes us through the importance of concept testing, the research an emerging brand really should execute to build their business off of a firm base of understanding, and the research findings a retailer will find informative when considering taking your brand into distribution. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Among the topics covered with George today include: - The importance of a well-structured concept test that can help a brand understand which elements of their product offering are resonating with which specific consumer groups. Understanding purchase probability is vital! - The speed and cost or research has come way down over the years. A lot of learning is within your reach for fair prices.- "Is the question worth the cost of the answer?" A great way to frame your research needs!- An in-depth discussion around product benefits, how to determine (and validate) what your primary benefit is and then asking whether or not you can 'own' this benefit?- The research findings a brand should have in their sales deck when trying to introduce their brand to retailers. Prove you are different and will bring incremental business to the category. Retailers believe facts and numbers.- And finally- references to the old TV shows "Bewitched", "Taxi" and an illogical pledge of perpetual loyalty to the Cincinnati Bengals. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.