Episode 99 : Money, Self-Worth, and the Quiet Cost of Undercharging

In this solo episode of the Business Bravery Podcast, we're talking about money. And the quiet ways self-worth shows up in pricing, undercharging, and overworking in an online business. I'm sharing reflections from recent Brave Coffee Connections and some honest moments from my own journey as a coach and service provider. Including the times I lowered my rates just to feel safer signing a client. Or worked harder than I needed to because I didn't fully trust my value yet. We talk about how not all income is equal. Why discounting can feel easier than holding your price. And what happens when your systems, or your confidence, aren't ready for a price increase. This one is about dropping the mask. Letting go of proving. And noticing where money decisions are coming from. If you're building a business alongside real life, bills, and pressure, this episode is a gentle reminder. You're not behind. And small, brave shifts still count. Inspired to do something Brave? Share it with Tiffany and the community on Instagram @tiffanygstudios or use #businessbraverypodcast so we can cheer you on & inspire others to do the Next Brave thing in their coaching business.   Find out more https://www.tiffanygstudios.com/    Listen on your favorite podcast app here: https://www.tiffanygstudios.com/business-bravery-podcast    Join Brave Coffee Connections (it's free!): https://www.tiffanygstudios.com/connections ---- About Tiffany G.---- I'm an Aussie Business & Mindset Coach and Marketing Services Provider with 10+ years experience in Online Marketing. Over 100+ clients served worldwide. I help coaches and course creators be Brave, so they can stop dreaming and start doing that next Big Brave Step; make more impact and sign more clients. I'm also the creator of the Brave Launch Framework. During 2025, I'm on a quest to inspire 1000 coaches and course creators to do the NEXT Brave thing in their business.