Episode 99: Personal Branding on LinkedIn

What is your personal brand and how do you build one on LinkedIn? Do you have a LinkedIn profile? Do you create content and engage on the platform? Have you thought about how you want people to remember you? In this week’s solo episode, I talk about building your personal brand on LinkedIn. I explain why you need to think carefully about the way you present yourself on LinkedIn (and online in general) and why having a strong, professional profile is important. If you want to raise your profile on LinkedIn, I encourage you to focus on what you want to be known for and on how you can position yourself as an expert in your industry. As a platform, LinkedIn currently presents a unique opportunity for you to grow your personal brand, expand your network and have your own voice online, so don’t missyour chance! And if you want to find out more about how I can help you with your LinkedIn profile, stay tuned until the end or visit www.socialbeeni.com/workwithme  You will learn… Why you should think about how your personal brand comes across on different platforms. Why you should start commenting on other people’s posts on LinkedIn (even if you’re not ready to start posting your own content yet!). Why writing articles on LinkedIn is a great way to raise your personal profile and help you make your mark on the platform. If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in.   The Social Media Bootcamp – Content Marketing for Business. 17 th October 2019, Belfast Following the success of our first Social Media Bootcamp in May 2019 at the iconic Titanic hotel in Belfast, Ashleigh Watson of Copper Square Communications and I are proud to announce that tickets for our second bootcamp-style conference are now on sale. The second Social Media Bootcamp is all about Content Marketing for Business and is taking place on Thursday, 17 th October 2019 in Belfast. Here are some of our amazing speakers – go and check them out! Erin Thomas Wong, founder of Making Mumpreneurs. Alex Curtis, founder of The Lead Engine. Ian Anderson Gray, who was my guest on episode 91. More about me. If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or LinkedIn, please get in touch. And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at [email protected].