EPISODE · Aug 12, 2021 · 50 MIN
Episode #99: Students Are Your Best Marketers — How Community Marketing Works in Higher Ed
from Higher Ed Pulse · host Zach Busekrus, Kyle Campbell
Every marketer knows the importance of word of mouth — people trust people more than people trust brands...plain and simple. But, how do you get word of mouth to happen at scale? And how do you ensure that the words that people use to describe the experience your institutional brand offers aligns with the very way you want your brand to be perceived? Community marketing might just be the answer. On this week’s episode, Zach sits down with Kyle Campbell, a Content Marketing Manager at Unibuddy, to discuss what community marketing is, why it matters for student recruitment, and which schools are slaying this new approach to prospect engagement. To learn more about community marketing in higher ed, and get a plethora of examples of schools doing it well, subscribe to Unibuddy’s bimonthly newsletter, The Chat.Learn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
On this week’s episode, Zach sits down with Kyle Campbell, a Content Marketing Manager at Unibuddy, to discuss what community marketing is and why it matters for student recruitment.
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Episode #99: Students Are Your Best Marketers — How Community Marketing Works in Higher Ed
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