Leadership Through the Power Leadership Through the Power of Story I Gavin McMahonof Story I Gavin McMahon

In this episode of 40 Percent Better, Bill Lennan sits down with Gavin McMahon, CEO of fassforward and author of Story Business, for a fascinating conversation about leadership, storytelling, team alignment, and the power of creating shared context. Drawing from his experience working with organizations around the world, Gavin explains why storytelling is one of the most effective tools a leader can use to inspire action, build trust, and help teams make better decisions. The discussion explores how leaders can create motivated, high-performing teams by focusing less on directing every task and more on helping people understand the bigger picture. Topics covered include: * Why storytelling is a critical leadership skill * The difference between empowerment and agency * How great leaders create alignment across teams * The Hope, Fear, and Reason framework for influencing decisions * Building intrinsically motivated teams * Product storytelling and innovation lessons from Slack * Why engineers and technical professionals benefit from storytelling skills * Leading organizational change through better communication * Creating cultures that encourage ownership and growth Gavin also shares stories from his career, insights from researching and writing Story Business, and practical advice for managers, executives, founders, and aspiring leaders looking to improve how they communicate and influence others. About Gavin McMahon Gavin McMahon is the CEO of fassforward, a consulting firm that helps organizations navigate transformation and change. He is the author of Story Business, a book that explores how storytelling can be used to drive better leadership, stronger brands, more effective products, and healthier organizational cultures. Connect with Gavin McMahon on LinkedIn - https://www.linkedin.com/in/gmcmahon/ Subscribe to 40 Percent Better for more conversations on leadership, technology, management, and personal growth. #40PercentBetter #BillLennan #GavinMcMahon #fassforward #CEO #Leadership #Storytelling #Management #TeamLeadership #BusinessLeadership #CommunicationSkills #ProfessionalDevelopment #Podcast I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ Visit the 40 Percent Better website here: https://40pb.com/ Listen to 40 % Better on these podcast platforms: Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0 Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. #technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast