Episode Seven - Up-Leveling your Affiliate Strategies

from Gen3 Marketing - Actionable Insights · host Gen3 Marketing

In this episode of Gen3's Actionable Insight podcast series, Kerry Curran hosts Maura Smith, the CMO of Partnerize, to explore strategies for enhancing affiliate marketing beyond short-term KPIsMaura brings her extensive 20-year experience in the affiliate marketing space to shed light on the challenges and innovations within the industry.Maura also shares real-world examples of brands that have leveraged affiliate data to drive strategic growth and discusses the diverse roles affiliate marketing can play within organizations. The episode emphasizes the value of taking a longer-term view of affiliate marketing to assess its impact on customer value and business growth.

Episode metadata supplied by the publisher feed · Published Sep 27, 2023

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Episode Seven - Up-Leveling your Affiliate Strategies

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This episode is 30 minutes long.

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This episode was published on September 27, 2023.

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