Episode Six - Educating the C-Suite

In this episode of Gen3's "Actionable Insights" podcast, Kerry Curran hosts Alex Forsh from AWIN to explore the world of performance and affiliate marketing strategies aimed at business growth.Alex Forsh, who heads AWIN's America's division, brings her extensive experience in affiliate marketing to the conversation. She sheds light on the challenges and opportunities in the affiliate marketing space, emphasizing the need to educate senior executives about its potential.Throughout the episode, Alex and Kerry delve into various aspects of affiliate marketing, including how to explain it to those unfamiliar with the industry, the influx of new partners, and the role of influencers and PR agencies in driving its growth. They also discuss the importance of measuring earned media value, diversifying marketing channels, and data-driven decision-making.