Episode Ten - Pay-per-outcome CTV, The Seismic Shift in TV Advertising

Introducing episode ten of Gen3's "Actionable Insights" podcast featuring Vikki Danielson from TV Scientific. Discover how TV Scientific is revolutionizing the world of TV advertising, particularly in the Connected TV (CTV) space. In this episode, Vikki shares insights into their unique pay-per-outcome model, which allows brands to pay based on real results, making CTV a performance-driven channel. Vikki also reflects on her diverse career journey in affiliate marketing, her transition to the publisher side, and the impact of CTV on affiliate marketing.Learn more about the differences between CTV and OTT, the challenges of tracking and measuring CTV ad performance, and how TV Scientific's innovative approach is transforming the industry.