Episode Three: Navigating Pickleball Brief Pre-Launch and EVEN More Industry Insights

Summary: In this episode of Pickleball Brief, Robert Allen and Dave Feldman discuss the pre-launch experiences of digital platforms for their trade publication. They mention the challenges of email deliverability due to changes by Google and Yahoo, and their choice of platform reflects their focus on providing industry professionals with insights. They emphasize that Pickleball Brief aims to be a go-to source for trade professionals in the pickleball industry, offering tailored content and information for business success. Key points: Pickleball Brief has moved across several platforms, settling on Beehiive due to tech features, platform revenue concerns and maintaining simple functionality for readers. Email deliverability has become tougher due to changes by Google and Yahoo, affecting businesses' reach to consumers' inboxes. The platform choice reflects the focus on providing industry professionals with insights and tailored content. Pickleball Brief aims to be a go-to source for trade professionals in the pickleball industry, offering clarity and information for running a business effectively.