Episode Three - Presenting the Research

The third instalment of Gen3 Marketing’s Actionable Insights podcast series features Kerry Curran discussing Gen3’ original research paper presented at Affiliate Summit East. The presentation is titled ‘The Co-Dependent Commerce Journey: Why Brands Need Affiliates More Than Ever.’ In this episode, Kerry narrates her way through the presentation, providing insights into the motivation behind the research paper and the remarkable results it uncovered. Kerry emphasizes the importance of affiliate marketing in the broader marketing mix for brands. The presentation underscores how affiliate marketing plays a significant role in boosting brand visibility, driving customer acquisition, and increasing revenue.  Gain your actionable insights that can elevate affiliate marketing and give it a prominent place at the table in brands’ overall marketing mix.