Episode06 with Richard Askam

Podcast Episode06 with Richard Askam, the visionary behind "Share a Coke" campaign (2013) and just refreshed again in 2025, as he dives into a thrilling conversation with us about the future of print, personalisation, and branding innovation. • Two worlds collide: Creatives say print is outdated - while PSPs argue creatives just don’t get it.And here we are, caught in the middle as print communication fans, asking: Who’s actually right? Are agency creatives really that ahead of the game? 🤔 🔥 Most importantly: What does the TikTok generation think about print?And where is the industry heading next? 🎙️ Don’t miss this electrifying discussion - it’s a must-listen.