Episode1: B2Bセールス最近の傾向とは - B2Bセールス航海記

What this episode covers

インターネットの普及により、B2Bセールスの現場は大きく変わりました。購買者は営業と会う前に事前に情報を調べ、候補を数社に絞り込むのが当たり前になっています。この変化により、従来の一方的なセールストークや商品説明中心の営業は、もはや効果的ではありません。今回のエピソードでは、時代の変化を背景に、なぜ従来の方法が通用しなくなってきているのかを掘り下げます。そして、こうした状況に営業チームがどう対応すべきか、その具体的な方法については次回詳しくお話しします。

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Frequently Asked Questions

How long is this episode of B2Bセールス航海記?

This episode is 11 minutes long.

When was this B2Bセールス航海記 episode published?

This episode was published on December 4, 2024.

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