EPISODE112 - Hospitality Digital Marketing Podcast
EPISODE112 - Hospitality Digital Marketing Podcast
First published
07/15/2016
Genres:
travel
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Hospitality Digital Marketing Podcast
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EPISODE111 - Hospitality Digital Marketing Podcast
Release Date: 07/08/2016
Authors: [email protected]
Description: Metasearch Revenue strategies Four steps to any Facebook campaign set up â?? - The game plan â?? with the end in mind what am I doing this for and who am I trying to reach - Targeting - segment out who exactly am I trying to reach with variable ad filters and ad types - The Launch - monitor and vary the ad types based on response (both good and bad) to refine the types of ads and audiences that make the best results - Follow - up â?? make surety retarget those that had the most engagement and solicit those that had interest but did not convert Other tools - Pages to watch - like as a brand - custom app icons
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EPISODE110 - Hospitality Digital Marketing Podcast
Release Date: 05/27/2016
Authors: [email protected]
Description: This week Topics-- Tools - Adobe Spark News- Metasearch / Google Assistant / ViV voice command / Facebook Dynamic Ads for Travel / HITEC / ROC / HSMAI
Explicit: No
EPISODE113 - Hospitality Digital Marketing Podcast
Release Date: 07/22/2016
Authors: [email protected]
Description: Tools News and Techniques for the hospitality Industry. Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #113, we are airing Friday July 22nd 2016 were every week we spend around 20 minutes sharing the most interesting tool news and techniques being used in digital marketing for the hospitality industry. SO lets get started; This week in our new and upcoming tools section; Canva for mobile â?? News â?? we gather from a recap our live video show â??This Week in Hospitality Digital Marketingâ?? That airâ??s every Friday at 10:30 am central US time This weeks video co-hosts included - Edward StOnge of Flip.to @EdwardStOnge - Tim Peter of Tim Peter & Associates @TCPeter - Holly Zoba of Signature Worldwide @HZoba Minute 6 â?? Tims review of whats wrong with current wages and its sustainability verses turnover of good staff Minute 15 â?? whats wrong with HR according to Loren & Tim as it relates to automation and the persistent need of hospitality staff Minute 19 â?? Edward St Onge joins Minute 22 â?? Discussion begins regarding the use of AI according to Edward Minute 32 â?? Discussion begins regarding poor Revenue management practices with a tampa hotel example discussion continues about â??anchor rates' Minute 36 â?? Holly Zoba joins Minute 47 â?? API use for gathering data Minute 54 â?? Holly asked how to set rates based on high demand and sell it, expands into larger rate strategies and additional service charges Minute 1:06 - Loren asks question is the GM still in charge for the accountability to the hotels revenue success? Discussion grows to the interaction of revenue managers and the rest of the team Minute 1:18 - Edward proposes that managers like people stop gathering new perspectives using the example how people stop listening to new music after a certain time Minute 1:27 - â??Buzzwords & BullS*t â?? words not to use and that get overused that shouldn't Minute 1:35 - What makes a good GM Minute 1:41 - Why hiring a consultant works Minute 1:50 - recap discussion of Pokemon that leads into the use of AR &VR Minute 1:55 - Loren & Ed disagree about the future use of AR wearables Minute 2:08 - Recap of where to find each host Other newsworthy Items not discussed in the show are; Google Maps showing how long people typically spend at a store or venue searchengineland.com/google-maps-shâ?¦e-venue-254035 Travel cheap thanks to Google's hotel and flight-finding search update www.digitaltrends.com/web/google-seaâ?¦lights-update/ Techniques to use this week; Auto play Videos youtu.be/oalHSebASFI hereâ??s a trick â?? after you first load the youtube link and it self generates the thumbnail replace it with the link you would want uses to actually click, that way the video will play but the link can go to the location you want the user to act on. - Remember â?? you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter where if you like the show please rate us and leave a comment. Also if this is your first time hearing us you can subscribe to our show on any of those platforms. For an archive of all previous podcast you can go to hospitalitydigitalmarketing.com/podcasts and donâ??t forget our live video talk show that you can join in every Friday at 10:30 central US time called this week in hospitality digital marketing show. on blab.im or simply go to hospitalitydigitalmarketing.com/blabcasts
Explicit: No
EPISODE112 - Hospitality Digital Marketing Podcast
Release Date: 07/15/2016
Authors: [email protected]
Description: Weekly recap of Tools, News and techniques unique to hospitality. This week -- Tools -- Googles My activity / Googles Travel Playbook / ritetag tool News -- Pokemon Go What is it and is it useful / Omni gets hacked Techniques -- the value of following up in a ad campaign with tools like SpringEngage
Explicit: No
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