EPISODE240 -Dr. Peter M. Sandman -Creator "Risk = Hazard + Outrage" Formula

Creator of the "Risk = Hazard + Outrage" formula for risk communication, Peter M. Sandman is one of the preeminent risk communication speakers and consultants in the United States today, and has also worked extensively in Europe, Australia, and elsewhere. His unique and effective approach to managing risk controversies has made him much in demand for other sorts of reputation management as well. Dr. Sandman has helped his clients through a wide range of public controversies that threatened corporate or government reputation -from oil spills to labor-management battles; from vaccine autism scares to the siting of hazardous waste facilities. In the terms first popularized by Dr. Sandman, these are usually situations where the "hazard" is low, the "outrage" is high, and the core task is outrage management.