Episode_59: Branding, Marketing and Networking… Oh My! An Interview with Branding Expert Karen Tiber Leland

What this episode covers

Today We Tackle the Question: What’s the Difference Between Branding, Marketing and Networking? Karen Leland is the president of Sterling Marketing Group specializing in branding and marketing strategy and implementation. Her clients include: Apple, American Express, Twitter, LinkedIn, Marriott Hotels, and others. She is the bestselling author of eight business books and writes a marketing column for Entrepreneur.com. Karen is a regular guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others. In This Episode We Discuss: * The Difference Between Branding, Marketing and Networking * The Seven Lenses used to Develop Your Brand * How Branding & Marketing have changed in today’s New media * And Much More! How to Contact Karen and “Rent Her Brain” and a Link to her Inc.com Column www.KarenLeland.com https://www.inc.com/author/karen-tiber-leland A Link to Karen’s Book: Episode Sponsor: I’ve arranged an affiliate code with The Publishers of Rob’s Book “Voice Over Legal” so you can save $5 (up to 20%!) off the list price of the book and support the podcast. Simply Click this Link: www.VoiceOverLegal.com and enter the promo code “VMP” at checkout to save 20% ($5) off the cost of the book and support the podcast! Resource! Use Your Personal Story to Market Your Business In Episode 19 – Do You Have Time for A Story? I spoke about how you can download a free copy of my Marketing Piece that I use with new clients. Now You Can Also Get an Enhanced Version Including… * An Exclusive 20 Minute Audio Presentation on Personal Story Marketing to my Voice Over Marketing Mastermind Group – A $179 Value! * A Step-by-Step Color Coded Copy of my Personal Story Marketing Piece with each section color coded to highlight the strategy behind the story elements – A $24.95 Value! * A Color KEY Guide explaining what each color in the story element means and why it is included in the story – A $75 Value! Total Value of $278.95 All for Only $17.95! OR… Click here To obtain a FREE copy of my Marketing Piece that uses my Voice Over Journey Story The DeFlame Diet. So I have a great book I want to recommend to you. It’s called “The Deflame Diet: DeFlame your diet, body, and mind” by Dr. David Seaman. This book is great. I’ve been eating this way for awhile now. If you’re a Voice Talent who has to clear their throat a lot throughout the day, maybe have some post-nasal drip, or are feeling sluggish and run down – you want to check this book out. The link above is an affiliate link through Amazon.com. It was given to me by my trainer Mandla Nkosi.

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