Episodio 1: Entrevista a DatMean, estudio sobre Publicidad Programática en España

from Growth: el podcast de Product Hackers 🚀

En este episodio entrevistamos al equipo de DatMean (José Luis Valdivieso, Rocío Baztán y Saltatore Cospito) acerca del primer estudio sobre el estado de la publicidad programática y data publicado en España gracias al equipo de DatMean.Durante la entrevista, trataremos distintos aspectos sobre la publicidad programática, comenzando por entender qué es exactamente la publicidad programática, la diferencia entre publicidad programática y RTB, las implicaciones que conlleva el uso de este tipo de publicidad a los negocios, sus costes y beneficios, y también otros aspectos como los aspectos legales, implicaciones éticas, etc.Si te resulta interesante el programa o bien los resultados del estudio sobre la publicidad programática publicado por DatMean, te recomendamos te descargues el estudio desde la URL que ha habilitado DatMean al respecto: https://datmean.com/study/latam-es.Índice del episodio00:30Bienvenida y presentación de este episodio 101:30Presentación del equipo de DatMean: José Luis Valdivieso, Rocío Baztán y Salvatore Cospito02:00¿Qué es la publicidad programática?04:30Presentación del estudio sobre Publicidad Programática en España06:00Diferencia entre programática y RTB08:3

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This episode was published on May 7, 2017.

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