Episodio 164: Vende a la mente, no a la gente. Análisis del libro en CLUBAC

Analizamos en este programa el libro sobre neuromarketing escrito por Jürgen Klarić: «Vende a la mente, no a la gente». Una obra que revela que los consumidores no sabemos el motivo por el que tomamos nuestras decisiones de compra, para las que buscamos, de forma artificiosa, argumentos racionales. Se trata de una de las obras […] El episodio Episodio 164: Vende a la mente, no a la gente. Análisis del libro en CLUBAC es un podcast de Un billete a Chattanooga.

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This episode was published on July 4, 2022.

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