Episodio 18: CMS, Personalización y Magnolia Amplify

What this episode covers

La personalización es una de las estrategias dentro del ámbito online que llevan más tiempo en el top 3 en cuanto a interés por parte de los profesionales digitales, y aún así todavía sigue siendo el principal foco en cuanto a inversión y esfuerzos por parte de los equipos de marketing para los próximos años.En este episodio hablamos con Miguel Abreu (Country Manager de Magnolia para España, Portugal y Latinoamérica), y con Angélica Sanz (Responsable de Marketing y Comunicación de Magnolia), con quienes tratamos distintos aspectos como diferencias entre los distintos CMS, la importancia de la personalización en la creación de experiencias digitales, principales obstáculos a la hora de implantar estrategias de personalización, y también damos un pequeño adelanto de lo que será el Magnolia Amplify, un evento que se celebrará en Madrid el próximo 27 de Septiembre y que estará centrado en la Personalización y las experiencias centradas en el usuario (puedes inscribirte gratuitamente a Magnolia Amplify a través de la siguiente URL: https://www.magnolia-cms.com/about/news-events/events/amplify-madrid-2017.html)Índice del episodio00:30Bienvenida y presentación del episodio 1801:30Presentación de Miguel Abreu (Country Manager de Magnolia para España, Portugal y Latinoamérica)03:30Presentación de Magnolia, un CMS Open So

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Frequently Asked Questions

How long is this episode of Growth: el podcast de Product Hackers 🚀?

This episode is 40 minutes long.

When was this Growth: el podcast de Product Hackers 🚀 episode published?

This episode was published on September 4, 2017.

What is this episode about?

La personalización es una de las estrategias dentro del ámbito online que llevan más tiempo en el top 3 en cuanto a interés por parte de los profesionales digitales, y aún así todavía sigue siendo el principal foco en cuanto a inversión y esfuerzos...

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