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Episódio 2 -  Duda Franklin, CEO da  Orby episode artwork

Oct 15, 2026 1 hr 21 min

Episódio 2 - Duda Franklin, CEO da Orby

from Sem Hype Hosted by Jonathan Korn

O produto funcionava. Mas os testes apontaram 42 não conformidades. E agora? Duda Franklin, cientista, engenheira e cofundadora da Orby, conta o que acontece quando uma pesquisa precisa virar um produto usado fora do laboratório. A Orby desenvolve interfaces neurais não invasivas, com aplicações em reabilitação do movimento e treinamento de atletas. Para chegar até aqui, foram anos de pesquisa, desenvolvimento de hardware, construção de uma fábrica e decisões difíceis. Conversamos sobre os testes que mudaram os planos da empresa, o público que surpreendeu nas vendas e o desafio de aprender a ser CEO sem deixar de ser cientista. No fim, falamos sobre robótica, hardware e o futuro da IA fora das telas. Sem Hype Duda Franklin: @duda_franklin_ Orby: @orby.co Jonathan: @_jonathankorn

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