Episodio 2 | Estrategia como aprendizaje y acción con Juan Carlos Moreno - CEO de Pintuco episode artwork

EPISODE · Aug 18, 2023 · 24 MIN

Episodio 2 | Estrategia como aprendizaje y acción con Juan Carlos Moreno - CEO de Pintuco

from CEO ADVISER · host Carlos Tellez

“Las estrategias no son buenas o malas. Son robustas y coherentes, o no lo son”. Esta idea nos la comparte Juan Carlos Moreno, gerente general de Pintuco, además de la invitación a identificar las ventajas reales de una empresa para hacerlas institucionales y evidentes. En este espacio conversamos sobre estos temas: ¿Por qué es importante, primero, ponerse de acuerdo acerca de qué es estrategia? ¿Qué temas tocar en las conversaciones estratégicas? ¿Qué ventaja tiene hacer estrategia con un grupo amplio de participantes? ¿Por qué la lógica de la estrategia es clave para que tenga potencia? ¿Cuáles son los retos más relevantes que enfrentan hoy quienes lideran las empresas? ¿Qué recomendaciones, desde la experiencia, nos das para construir una carrera ejecutiva? Nos recuerda Juan Carlos que “para vivir la estrategia es necesario salir de la oficina”, ya que el contacto con la realidad es el fundamento para mantener la estrategia vigente. Y nos hace una invitación: lo importante es ganar entendimiento más que defender posiciones cuando conversamos de estrategia.

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Episodio 2 | Estrategia como aprendizaje y acción con Juan Carlos Moreno - CEO de Pintuco

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