Episodio 21: Del On al Off #EcommerceRentable

What this episode covers

Se habla mucho de la transformación digital de las empresas tradicionales, pero vivimos en un momento en el que un buen número de pure players online han logrado un buen nivel de madurez que les permite afrontar una transformación inversa a la transformación digital, una transformación Omni-Canal que les acerca a los canales tradicionales, creando empresas estructuralmente parecidas a las empresas Off que se han pasado al On, pero radicalmente distintas en cuanto a filosofía, estrategia, conceptualización… En definitiva, empresas con un alma radicalmente distinta.En este segundo podcast especial de la sección Ecommerce Rentable, Jorge Gonzalez (fundador y coordinador de Ecommerce Rentable) nos brinda una tertulia realmente interesante donde dos grandes el eCommerce como son Carlos Andonegui (fundador y CEO de VinoPremier) y Sergio Viteri (fundador y CEO de Zacatrus) nos cuentan su experiencia dando el paso del online a las tiendas físicas y otros modelos de negocio más cercanos al mundo físico. En la tertulia también participa nuestro presentador habitual, José Carlos Cortizo.Nota especial: Durante el podcast hemos hablado de lo que está pasando en Mexico tras el terremoto de esta última semana, y animamos a toda nuestra audiencia a participar en las iniciativas solidarias que está organizando Vinopremier para trasladar su apoyo a Mexico y todos nuestros amigos Mexicanos. ¡Estamos con vosotros!Índice del episodio

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Frequently Asked Questions

How long is this episode of Growth: el podcast de Product Hackers 🚀?

This episode is 51 minutes long.

When was this Growth: el podcast de Product Hackers 🚀 episode published?

This episode was published on September 24, 2017.

What is this episode about?

Se habla mucho de la transformación digital de las empresas tradicionales, pero vivimos en un momento en el que un buen número de pure players online han logrado un buen nivel de madurez que les permite afrontar una transformación inversa a la...

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