Episodio 29: Gamificación y Customer Engagement #Aiwin

What this episode covers

Segundo programa de la sección Aiwin centrada en Gamificación y técnicas de Engagement para empresa y Sociedad. En esta edición os traemos dos casos relacionados con la Gamificación aplicada a Customer Engagement y Customer Experience de la mano de Iberdrola y Evo Banco. Estos casos los hemos extraído de las charlas que se impartieron en el último GWCx (6ª edición del Gamification World Congress) y os traemos un resumen de cada una de las charlas para que podáis ver cómo se ha aplicado la Gamificación en cada uno de estos dos casos.Índice del episodio00:30Bienvenida y presentación del episodio 29 por parte de José Carlos Cortizo02:55Caso Ring Ring con Isabel Gorgoso y Patricia Serrano de Iberdrola: Customer Experience.12:30Caso Fondo Inteligente con Pablo Carbonell de EVO Banco: Customer Engagement.24:00Despedida y cierre

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How long is this episode of Growth: el podcast de Product Hackers 🚀?

This episode is 25 minutes long.

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This episode was published on November 24, 2017.

What is this episode about?

Segundo programa de la sección Aiwin centrada en Gamificación y técnicas de Engagement para empresa y Sociedad. En esta edición os traemos dos casos relacionados con la Gamificación aplicada a Customer Engagement y Customer Experience de la mano de...

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