Episodio 32: Arrancamos 2018 :-D

from Growth: el podcast de Product Hackers 🚀

¡Arrancamos 2018 desde el podcast En.Digital! En este primer episodio de 2018 os acercamos algunas de las tendencias que consideramos más van a marcar el ámbito digital en 2018, y también os comentamos algunas de las novedades que traemos para el podcast En.Digital. Índice del episodio 00:30 Bienvenida y presentación del episodio 32 por parte de José Carlos Cortizo 02:50 Primera tendencia de 2018: Cambio en el enfoque publicitario, pasando de estar centrado en los anuncios a estar centrado en las historias y con ello aprovechando más el branded content. 06:10 Segunda tendencia de 2018: Las marcas y retailers deben generar perfiles únicos e integrados de sus clientes que incluyan información de todos los canales de contacto 08:20 Tercera tendencia de 2018: IA aplicada al marketing… ¿es el momento o todavía falta que la tecnología siga mejorando para que podamos aplicarla de forma efectiva? 09:30 Cuarta tendencia de 2018: El auge del audio y vídeo, tanto como contenido como su impacto en las nuevas formas de interacción persona-dispositivos. 11:55 Quinta tendencia de 2018: Aunque la revolución mobile ya ha pasado, en 2018 las PWA (Progressive Web Apps) ayudarán a los retailers y marcas que t

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Episodio 32: Arrancamos 2018 :-D

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