Episodio 32: Arrancamos 2018 :-D - Growth: el podcast de ...

What this episode covers

¡Arrancamos 2018 desde el podcast En.Digital! En este primer episodio de 2018 os acercamos algunas de las tendencias que consideramos más van a marcar el ámbito digital en 2018, y también os comentamos algunas de las novedades que traemos para el podcast En.Digital. Índice del episodio00:30Bienvenida y presentación del episodio 32 por parte de José Carlos Cortizo02:50Primera tendencia de 2018: Cambio en el enfoque publicitario, pasando de estar centrado en los anuncios a estar centrado en las historias y con ello aprovechando más el branded content.06:10Segunda tendencia de 2018: Las marcas y retailers deben generar perfiles únicos e integrados de sus clientes que incluyan información de todos los canales de contacto08:20Tercera tendencia de 2018: IA aplicada al marketing… ¿es el momento o todavía falta que la tecnología siga mejorando para que podamos aplicarla de forma efectiva?09:30Cuarta tendencia de 2018: El auge del audio y vídeo, tanto como contenido como su impacto en las nuevas formas de interacción persona-dispositivos.11:55Quinta tendencia de 2018: Aunque la revolución mobile ya ha pasado, en 2018 las PWA (Progressive Web Apps) ayudarán a los retailers y marcas que t

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Frequently Asked Questions

How long is this episode of Growth: el podcast de Product Hackers 🚀?

This episode is 21 minutes long.

When was this Growth: el podcast de Product Hackers 🚀 episode published?

This episode was published on February 2, 2018.

What is this episode about?

¡Arrancamos 2018 desde el podcast En.Digital! En este primer episodio de 2018 os acercamos algunas de las tendencias que consideramos más van a marcar el ámbito digital en 2018, y también os comentamos algunas de las novedades que traemos para el...

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