Episodio 38: #AmazonBattle – Amazon a vida o muerte

What this episode covers

En este episodio os traemos el debate completo sobre Amazon que vivimos durante el Digital1to1 del Club eCommerce y que titulamos: «#AmazonBattle: Amazon a vida o muerte» y donde dos grandes del eCommerce en España como son Jordi Ordoñez (Consultor eCommerce y Director de Marketing de Due-Home) y Pablo Renaud (Director de Estrategia eCommerce de Ebolution y fundador de Universidad Ecommerce, a quien ya tuvimos en el podcast hace unos programas hablando también de Amazon) discutieron sobre los pros y los contras de Amazon dentro de una estrategia eCommerce global.Además de la participación de Jordi y Pablo, tuvimos el placer de disfrutar de los comentarios y experiencias del resto de participantes del evento, mayoritariamente retailers y tiendas online con un gran volumen de facturación y que se han enfrentado a casi todas las casuísticas de interacción con Amazon.Aunque podéis sacar vuestras propias conclusiones del debate, también podéis leer las conclusiones y observaciones de Alicia Davara de Distribución Actualidad en el artículo que ha publicado sobre este debate: «Cara a cara sobre Amazon, ¿ángel o demonio para los retailers?»Índice del episodio00:30Bienvenida y presentación del episodio 38 por parte de José Carlos Cortizo03:30Presentación y entrevista a Jordi Ordoñez, Consultor Ecommerce, Director de Marketing de Due-Home y autor

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How long is this episode of Growth: el podcast de Product Hackers 🚀?

This episode is 50 minutes long.

When was this Growth: el podcast de Product Hackers 🚀 episode published?

This episode was published on March 18, 2018.

What is this episode about?

En este episodio os traemos el debate completo sobre Amazon que vivimos durante el Digital1to1 del Club eCommerce y que titulamos: «#AmazonBattle: Amazon a vida o muerte» y donde dos grandes del eCommerce en España como son Jordi Ordoñez (Consultor...

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