EPS 021 Being on the frontline of your business (Guest: Sawyer Hannay)

Welcome to the show Sawyer Hannay. Sawyer is the founder and owner of Country Liberty, an outdoor lifestyle apparel brand. We recently connected during his first trip out to Alberta where I got to know him and what his brand stands for. Sawyer shares how he has grown the brand and his advice for finding people who resonnate with your brand and would advocate for you even if you weren't incentivising them. When it comes to social media, he says to put yourself out there and ignore the negativity from your friends and the internet. Why building a community is so important and really being on the front line of your business. https://countryliberty.ca/ Insta: https://www.instagram.com/countryliberty/ Sawyer's Insta: https://www.instagram.com/sawyerhannay/