EPS 038 The evolution of PR (Guest: Shauna MacDonald)

Welcome to the show Shauna MacDonald. Shauna is the founder and CEO of Brookline PR, a boutique agency in Calgary. She shares how she started Brookline from scratch and why she has chosen to remain boutique but also being able to land huge, national brands. We talk about how PR from traditional media when there was no social media and how it has evolved with the emergence of Instagram, Facebook and all of that. Who are we speaking to and how are they making decisions, thinking about millennials to Gen Z and how to get them to listen. Shauna gives her advice for people who want to start a business, what she loves about the flexibility of entrepreneurship and why she wants people to stop using the phrase, woman in business. http://www.brooklinepr.com/ https://www.instagram.com/brookline_pr/