EPS 052 Using Instagram to grow your brand and business (Guest: Lizzie MacNeill)

Welcome to the show Lizzie MacNeill. Lizze is the head of parnterships at Later, a media and marketing platform to help people organize, plan and schedule their social media content. She has worked in PR and social media for 10 years and started social media accounts and strategies for businesses like Beakerhead, the University of Calgary, Saje wellness and Hockey Canada. So she knows a thing or two about running successful accounts. We dive deep into social media marketing, the best practices for creating a great account and how to grow your followers and engagement. We talk about the misconceptions of social media such as the fear of overpromoting yourself or not taking social media seriously as a marketing tool. Lizzie gives her advice for how poeple should create an Instagram strategy, batch content creation and focus on growing your community engagement rather than followers. www.later.com www.instagram.com/latermedia/ www.instagram.com/lizziemacneill/