EPISODE · Aug 18, 2026 · 6 MIN
Eps. 10: What Makes A Good Logo?
from BRAND:NEW · host Donovan Fourie
Send us Fan MailTen episodes in! — What actually makes a logo good? Donovan breaks down the four traits every great logo needs (using Metallica and the Rolling Stones as unlikely brand case studies), then tackles the bonus question every dentist ever has asked him: does your logo need to literally show what you do? Featuring a molar. Wearing a top hat.If you're interested in a comprehensive audit of your Logo, your Brand - reach out to us today with your details to this address: [email protected]. One listener will receive a Brand Audit that we will discuss on-air.Enjoyed this episode?Subscribe wherever you get your podcasts and never miss an episode.BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’.Questions or episode [email protected]
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Send us Fan Mail Ten episodes in! — What actually makes a logo good? Donovan breaks down the four traits every great logo needs (using Metallica and the Rolling Stones as unlikely brand case studies), then tackles the bonus question every dentist ever has asked him: does your logo need to literally show what you do? Featuring a molar. Wearing a top hat. If you're interested in a comprehensive audit of your Logo, your Brand - reach out to us today with your details to this address: donovan@je...
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Eps. 10: What Makes A Good Logo?
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