Eps 105 - Product adoption from behavioral science perspective
from timeout by Ignatius Untung Hosted by Ignatius Untung
Produk diterima pasar tidak sekaligus dan serempak. ada kelompok yang menerima duluan, ada yang belakangan. Teori law of difussion innovation menjelaskan ini dengan gamblang. Tapi bagaimana mengerti teori ini dari perspektif behavioral science? bagaimana setiap layer/funnel punya karakter yang berbeda yang harus dimengerti agar bisa diterima dengan baik. bagaimana pula lolos dari jebakan "crossing the chasm".
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This episode is 21 minutes long.
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This episode was published on September 5, 2022.
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