EPS 110 Social media best practices for small businesses (Guest: Sanja Serwa)

#110 Sanja Serwa is the founder of Vossity, an online store curating nontoxic, organic and cruelty-free beauty and wellness products. She shares the evolution of her business Vossity and why + how she started her own skincare line. We talk about the lessons she’s learned along the way and why hiring part-time help has allowed her to scale and grow her business. We talk about social media for small businesses, the best practices and why consistency is so important. We discuss the value of influencer marketing and how to properly execute as a small business. Sanja gives her advice for small business owners on using social media, influencer marketing and overall business tips. https://vossity.com/ https://www.instagram.com/vossity.beauty/ https://www.instagram.com/sansanjovs/