EPS 120 Goal-first social media and influencer marketing strategies (Guest: Ariane Tonka)

#120 Ariane Tonka is the Founder and CEO of Ovrgrnd, a digital marketing agency, and 66Agency, an influencer marketing agency as well as an influencer. In this episode, we talk about the importance of understanding your goals before launching social media campaigns, ads and strategies. Why influencer marketing is so powerful and how to put together successful influencer campaigns. Ariane shares her journey as a business owner and content creator, how she decides what brands to work with and why it's important to build your personal brand on things you already love. https://www.instagram.com/arianetonka/ https://ovrgrnd.ca/ https://66agency.com/