EPS 122 How build an audience on TikTok by finding your niche (Guest: Kayley Reed)

#122 Kayley Reed is the founder of Hermana Agency, an influencer marketing agency and a content creator. In this episode, we talk about all things TikTok. How the platform has changed over the last year, how brands are using it and what influencer marketing looks like on TikTok. She shares how she built her TikTok following of more than 50K followers by really niching down and how to find your own niche by finding something you absolutely love. Kayley walks us through her content creation process and her advice for people wanting to up their game on the platform. https://www.instagram.com/hermana.agency/ https://www.instagram.com/kayley.e.r/ https://www.hermanaagency.com/