EPS 123 What it looks like to work with an influencer management agency (Guest: Kayley Reed)

#123 Kayley Reed is the founder of Hermana Agency, an influencer marketing agency and a content creator. In this episode, we talk about personal branding and influencer marketing. Kayley shares her content creation process for Instagram, how she decides which brands to work with and why gifted campaigns can be harmful to the industry as a whole. She talks about her agency, Hermana and how she decides which influencers to manage as well as the misconceptions about influencers working with an agency. Kayley gives her advice for people who want to become influencers or work on improving their online presence. https://www.instagram.com/hermana.agency/ https://www.instagram.com/kayley.e.r/ https://www.hermanaagency.com/