#127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely

from Always Be Testing · host Tye DeGrange

Avishag Daniely built One Layer's entire marketing and partnerships function from scratch — coming from a background in IDF cyber intelligence. She shares how her military analytical training shaped her approach to B2B GTM, what it takes to build pipeline when no one's heard of your company yet, and why she treats every marketing decision like an intelligence problem.

Episode metadata supplied by the publisher feed · Published Jul 15, 2026

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#127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely

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