EPS 127 Serving your customers first and creating a purposeful, legacy brand (Guest: Abdul Ahmed)

#127 Abdul Ahmed is the co-founder and CEO of Adesso, a Canadian men's lifestyle brand that specializes in unique and functional products. In this episode, Adbdul shares his journey through fashion and how Adesso grew from the market's need for more options in the men's fashion space. He talks about where Adesso as a brand began and how it's evolved into a more purposeful brand with the intention of creating a safe community and platform for men to build confidence in themselves by looking and feeling good. He emphasizes why brands should use their voice to create good and give back to the community instead of focusing just on sales. Abdul shares how Adesso is trying to break the stigma of men being vulnerable, talking about mental health and the struggles of self-confidence. He also shares the business lessons he has learned along the way, his advice for aspiring entrepreneurs and how Adesso is pivoting in light of the new digital age we are in. https://www.instagram.com/adessoman/ https://adessoman.com/ https://www.instagram.com/abdulb_ahmed/