EPS 133 Using data and consumer behaviour to build a brand (Guest: Leo Perez)

#133 Leo Perez is the Creative Director at Anstice. In this episode, she shares her journey of starting as an art director and graphic designer and moving her way into a creative director role. She gives advice for anyone who wants to get into the field and have a career in the creative field. We talk about why data analysis is so important when it comes to creating marketing campaigns and why consumer behaviour is key to successful creative. Leo shares what a brand audit is, what the process of building a brand is and the questions that she asks along the way. We talk about what makes a good brand and how it’s about the relationship with the consumer and not the product or logo itself. https://www.instagram.com/leoperezh/ https://www.instagram.com/a.leo.bit/