Eps 14: Real Talk About Software and Where the Industry is Going with Rob Pickell, CEO, Growth99

In this episode, host Cathy Christensen has an in-depth conversation with Rob Pickell, CEO, of Growth99, about how difficult it is to find the right software solution in the medical aesthetic space and how you can improve your odds of finding the best solution for your practice. We also discuss how data from Growth99's recent Benchmarking Report indicates industry saturation is a real thing, as well as identifying solutions on how to address and adapt to it in order to thrive. Download Growth99's Benchmarking Report: https://growth99.com/resources/report/2026-state-of-aesthetic-elective-wellness-marketing-report/ Episode Sponsor: Growth99: Learn more about how Growth 99 can help your business grow! https://growth99.com/book-your-growth99-demo/?utm_source=podcast&utm_medium=episode_description&utm_campaign=cathy_christensen