EPS 140 Misconceptions about influencer marketing (Guest: Tara Salloum)

#140 Tara Salloum is the founder and creative lead at Counter Culture. In this episode, Tara shares her journey through digital marketing and agencies before deciding to launch her own business, Counter Culture. She talks about the biggest mistakes brands are making when it comes to influencer marketing, misconceptions about ROI and how the industry has changed over the last few years. Tara gives advice for content creators who are looking to grow their influence and how to stay inspired. https://www.instagram.com/taraleighrose/ https://www.instagram.com/counterculture.agency/