EPS 142 Building the foundation of your brand (Guest: Mitzi Payne)

#142 Mitzi Payne is the co-founder of Arcade, a digital-forward creative agency specializing in strategy, content, and distribution and the host of Waves Social Podcast. In this episode, Mitzi walks us through her entrepreneurial journey of growing her side hustle into a full time business. Her passion for branding is apparent as she explains the importance of creating a strong brand that is more than your logo and colour. We talk about the mistakes businesses are making in their digital marketing strategy and why social media isn't the be all end all for brands. Mitzi gives us a great perspective on building a foundation for our brand and why it's okay to grow, evolve and change your brand. https://www.instagram.com/helloarcade/ https://www.instagram.com/mmmitzi/