EPISODE · Aug 31, 2026 · 5 MIN
Eps. 16: How Many Colors Should My Brand Have?
from BRAND:NEW · host Donovan Fourie
Send us Fan MailClosing out the Color chapter: how many colors does a brand actually need, and what happens when it goes wrong? Donovan shares two real stories — the "Spouse Trap" that nearly cost a retail giant fifty-six years of brand equity over dinner, and the client who wanted his logo bigger after learning why his color choice physically hurt to look at.If you're interested in a comprehensive audit of your Logo, your Brand - reach out to us today with your details to this address: [email protected]. One listener will receive a Brand Audit that we will discuss on-air.Enjoyed this episode?Subscribe wherever you get your podcasts and never miss an episode.BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’.Questions or episode [email protected]
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Send us Fan Mail Closing out the Color chapter: how many colors does a brand actually need, and what happens when it goes wrong? Donovan shares two real stories — the "Spouse Trap" that nearly cost a retail giant fifty-six years of brand equity over dinner, and the client who wanted his logo bigger after learning why his color choice physically hurt to look at. If you're interested in a comprehensive audit of your Logo, your Brand - reach out to us today with your details to this address: bra...
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Eps. 16: How Many Colors Should My Brand Have?
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