Epsilon Interactive Lunch and Learn Series II
from Business Hosted by Baruch DML
A panel of experienced marketers and interactive marketing practitioners discuss direct and interactive marketing as part of Epsilon Interactive Lunch and Learn Series, co-sponsored by Epsilon Interactive and the Direct and Interactive Marketing Resource Lab, Zicklin School of Business, Baruch College. Panelists include Lee Hoffman, Vice President of Agency Sales, Webmd.com; Michael Kaplan, Vice President & Group Director, G2 Direct & Digital; and Anthony W. Schneider, President & Founder, Peersuasion. The panelists discuss direct and interactive marketing based on their experience, the types of subsets of media that are in television and on the Internet, and how to put together an integrated interactive marketing strategy. The Panelists also talk about their career experiences, how they got into the direct marketing business, and how students can prepare themselves for careers in the field. Ragy Thomas, President and CTO, Epsilon Interactive Services Group, gives the welcoming remarks. Harvey Markovitz, Professor of Marketing and Director of the Direct and Interactive Marketing Resource Lab, moderates the panel discussion, which is followed by a Q&A session. The event takes place on May 1, 2007, at the Baruch College Newman Library Building, Room 763.
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