Epsiode 22 with Angelo Coletta of Zakeke

Most print businesses are missing a game-changing opportunity to enhance customer experience and cut costs, without adding complexity. Angelo Coletta, CEO of Zakeke, reveals how visual commerce and AI are transforming the print industry from the front end to the back, enabling companies to personalize faster, reduce errors, and future-proof their operations. In this episode, Angelo shares his journey across multiple careers - from system integration to startups and how those experiences shaped his innovative approach with Zakeke. You’ll discover how a platform that simplifies customization has helped businesses of all sizes, from family-run shops to global brands - cut costs by up to 50% and boost customer loyalty through seamless, personalised experiences. We break down the specifics: how augmented reality, AI-driven customization, and omni-channel experiences revolutionise the visual commerce landscape. Angelo explains how industry players can leverage AI safely, the importance of cybersecurity in automation, and why personalisation isn’t just an add-on but a core strategic advantage - one that your competitors are already rushing to adopt. With insights into the future, Angelo advocates for a shift from technology as a problem to technology as a confidence-builder for customers. He emphasises that the biggest shift is in mindset - moving from "printing better" to delivering personalised, emotionally engaging products faster and more securely.  If you want to understand how to reduce costs, elevate customer experience, and harness AI without fear, this episode is essential listening.