Equilibrium’s Sean Barger

Equilibrium is one company in the marketplace that automates imaging solutions and offers various display options including zoom and pan features. Sean Barger, CEO of Equilibrium, says there’s been a number of studies showing that people are more likely to buy a product if they can see the details — the front, the back and close-ups — especially for items that are detail-oriented, such a jewelry and electronics. He recently spoke to Practical Ecommerce’s Contributing Editor Mitch Bettis about the benefits of product display software.