Equinox's Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand

from The Modern Retail Podcast · host Digiday

When it comes to lifestyle brands, Equinox makes a pretty good case for itself. What started out as a luxury gym has evolved into a hospitality brand, talent agency, digital magazine, and more. Leading the lifestyle charge is CMO Vimla Black Gupta, who believes that her role is all about understanding her customer as a whole. On this week's episode of Making Marketing, Black Gupta sat down to talk with us about the Equinox lifestyle, the art of mastering your own data, and how they expanded into a talent agency and hospitality brand.

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This episode is 26 minutes long.

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This episode was published on September 27, 2018.

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