Equipping your Short Term Rentals with Sellable Products within the Home with Marc Hostovsky - Episode #218

Minoan is at the frontier of a new shopping experience they call “Native Retail.” At the forefront of this retail concept is founder Marc Hostovsky who leads an incredible team that is pushing the boundaries and shaping the future of what the retail experience will look like. We are more likely to purchase a product that we have experienced “in the wild” ourselves from sleeping on a good pillow, linen, mattress, to riding a Peloton bike. Marc and his team believes that these moments in retail are a powerful driver for customers to purchase and they’ve successfully built a market around these experiences. Short term & vacation rentals are the perfect space for the customer to experience branded products that have both functionality & enhanced their user experience. Minoan and Marc have simplified this experience with a simple shoppable system that allows you to order anything seamlessly by scanning a code. This means additional profits for the host, and a step closer to changing the perspective of how retail should view hosts as marketing partners. Hosts not only provide the space but allow for these rich, sensory retail moments that can only be duplicated in the short term rental industry. Marc uncovers every facet of this retail innovation at Minoan and its potentials from the B2B market, their future marketing goals, native retail moments, to their core values & business principles. Marc and the team at Minoan are introducing the idea of hosts as “four-walled influencers” for brands, while Minoan provides a curated experience that bridges together the hosts and brands into the makings of the future of digital retail not just in real estate but for shopping all over. It’s an incredibly riveting and informative episode, exactly the type of data-driven, revolutionizing innovations that defines our love for experiments here in the lab. HIGHLIGHTS OF THE EPISODE: 25:48 Madison started her company when she was 12 45:36 The story behind Mount’s name and logo KEEPING IT REAL: 05:10 E-commerce for short term rentals 07:26 Four-walled influencers 13:04 Getting started with Minoan 14:50 The B2B Market 19:21 Top items being sold 21:42 Native retail 27:13 Future marketing goals 30:26 Minoans front end simplicity 30:02 Focus on the team 34:48 Once true in business but no longer 37:40 Seed round funding 40:17 Raising VC money with Excel 43:29 Billions of body bags 45:37 Retail moments in short term rentals 49:41 Minoan user experience 52:45 Curating the best products for each space 54:58 The value of consumer data 58:27 https://www.minoanexperience.com/ CONNECT WITH THE GUEST Website: https://www.minoanexperience.com/ LinkedIn:https://www.linkedin.com/company/minoan Get Your Airbnb Millionaire Blueprint: https://experimentrealestate.com/#blueprint  Get coached on how you can repurpose your existing home or investment property into an Airbnb with me: https://experimentrealestate.com/hospitable-hosts Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment Hospitable Hosts book: https://amzn.to/3e4LEhE #nativeretail #ecommerce #shorttermrental #airbnb